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Oct
18

Don’t Be a Person, Be a SKUNK

One of my client’s, a sales exec at a Fortune 500 company told me how he requested a Linked-In recommendation from one of his customer’s today and she responded: “why would you want one from me, I’m just a purchaser at a big company?”

JUST!!!!????

You think that you don’t matter, you think that offering your feedback and your perceptions is insignificant. But really you do matter and and you are distinctly you because you are actually designed to stand out in every way. So if you just share stories of who you are, including what you think about and what you are passionate about, you’ll create impactful experiences for other people, and you’ll reap rewards from having given of yourself.

I just crawled into bed with “Crush It!”, Gary Vaynerchuk’s bestselling business book about cashing in on your passion. I love the irony, that just as I turn the page to chapter 3, “build your personal brand”, I smell the faint smell of skunk wafting into my bedroom.

Talk about branding. I don’t know about you, but I like the smell of skunk…in the air. It’s so distinctively skunk, black body, fluffy tail with long white stripe. The 360 image comes to me, in the sensual moment of olfactory bliss when I smell my furry friend in the cool night air. And it does it every time-the scent of skunk conjures the experience of seeing skunk in my minds eye!

Being powerful is synonymous to creating an intended experience for someone else. This is being SKUNK to a T, don’t you agree?

So, I say: BE A SKUNK. Dare to be stinky…to stand out…to have a lasting effect, to make your presence be known, to know you are innately designed to be seen (and smelled). Even when you aren’t visible to the eyes, we’ll experience your impact, lurking in the dark and through the ages.

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